Marketing Frameworks for Clear Decisions

No theory. No fluff. Just strategic structure that works.

Structured frameworks for marketing professionals. No theory, just tools that work.

 Explore the frameworks

Start here

Clarity Performance Dashboard

A weekly Google Sheets system that tracks every key metric for ecommerce founders running paid ads. 15 minutes every Monday.

€39 • One-time Purchase

View Details

Clarity Messaging Playbook

A structured framework for building your messaging system in one focused session. Decide what to say, why it matters, and how to adapt it across channels.

€29 • One-time Purchase

View Details

Frameworks. Not theory.

Each framework guides you through structured decisions and produces a concrete output you can use immediately. No courses, no consulting. Just tools.

Structured Process

Step-by-step structure eliminates blank-page paralysis.

Time-Bound Output

One focused session. One clear output. Apply immediately.

Reusable Forever

Buy it once. Use it on every project from here on.
federico-marte

Built by a practitioner. Used in real work.

I'm Federico Marte. I've spent over 10 years building strategies for global companies like Enel, Lavazza, Barilla, and Campari – and for early-stage startups launching their first campaign.

These frameworks are built on the same structured thinking I apply in consulting. Decision-making tools that produce clear strategic outputs.

Instead of hiring a consultant, you get the same structured thinking for a one-time fee. Use it forever, for every project.

Clear thinking. Concrete outputs. Every time.

Pick the framework that fits your next decision. Use it once. Keep it forever.

 Explore the frameworks

Instant access

Lifetime access

14-day guarantee