For Marketing Professionals

Clarity Messaging Playbook

Turn vague ideas into clear, usable messaging in one focused session.

A structured framework that takes you from "I don't know what to say" to a complete messaging system – ready to use.

No fluff. Just strategic structure that works.

 Get the Framework – $29

Complete in 45-60 minutes

6-tab Framework + Channel Guide (15+ applications)

Built from 10+ years consulting 40+ brands

Every marketer faces this: too many ideas, no clear direction.

You have a defined offer, but when it's time to communicate:

You rewrite the same paragraph five times and it still feels vague

You can't explain why someone should choose you without rambling

Your messaging feels different across every channel

Clients or managers ask "what's the core message?" and you don't have a clear answer

The problem isn't creativity. It's structure.

You don't need more inspiration or another course.

You need a system that turns scattered thinking into clear decisions – fast.

The Clarity Messaging Playbook is that system.

Designed for marketing professionals who need to decide what to say – clearly, quickly, confidently.

It's not a branding guide or a copywriting course.

It's a strategic thinking tool that produces a complete messaging system you can use today.

6-Tab Framework

Structured process from offer definition to complete messaging system in one focused session.

One Session Completion

45-60 minutes of focused work. No endless modules or theory. Complete it and use it immediately.

Real Examples Included

4 completed frameworks (B2B, B2C, Creator, SaaS). See exactly how to apply it.
Get Instant Access – $29

Three steps. One session. Clear output.

Work Through the Framework

Answer guided questions across 6 tabs. Each tab removes ambiguity and builds toward the next.

Time: 45-60 minutes

Synthesize Your Messaging

Tab 6 guides you to distill everything into core message, promise, and proof. This is where YOU decide.

Output: Complete messaging block

Apply Across Channels

Use Channel Guide to adapt your messaging for website, social, ads, email, and pitch. Shows you exactly how to transform each element.

Result: Consistent strategy

No guesswork. No blank pages. Just structured decisions.

See exactly what you get inside.

This isn't a PDF with theory. It's a working framework you fill and use. Here's what it looks like:
clarity-suite-clarity-messaging-playbook-tab-01

Tab 1: Offer & Target

Define what you're offering and for whom.
clarity-suite-clarity-messaging-playbook-tab-02

Tab 2: Core Tension

Identify the real tension your target faces.
clarity-suite-clarity-messaging-playbook-tab-03

Tab 3: Desired Outcome

What should change after using your offer.
clarity-suite-clarity-messaging-playbook-tab-04

Tab 4: Core Statement

What you are really saying in one clear statement.
clarity-suite-clarity-messaging-playbook-tab-05

Tab 5: Proof Points

Why it can be trusted – evidence that supports claims.
clarity-suite-clarity-messaging-playbook-tab-06

Tab 6: Final Message

Your complete messaging system assembles here.

What's included in the Clarity Messaging Playbook

The Framework

6-tab messaging framework (Google Sheet + Excel)
Structured process from offer to final message in one session

30+ guided fields
Structured prompts that eliminate blank-page paralysis and decision overwhelm

Guided message synthesis
Tab 6 structures your final messaging decisions into complete, usable output

Examples & Guidance

4 completed examples
B2B, B2C, Creator, SaaS – all formats, with completed Channel Guides

Implementation Guide (PDF)
Step-by-step instructions for completing the framework

Channel Guide [Bonus]
15+ channel applications with adaptation examples for each format

Access & Updates

Lifetime access
Use for every offer, project, or client you work on. No usage limits or fees

Free updates
All framework improvements, new features, and template enhancements at no cost

No subscription
One-time payment, yours forever. Download everything and own it permanently

Everything you need to go from "unclear" to "ready to use" in 60 minutes.
Get Instant Access – $29

See how it works across different business types

Each example shows the full framework filled out – so you understand exactly how to apply it to your work.

B2B

Growth consulting for tech companies. Example: Agency service offering
clarity-suite-clarity-messaging-playbook-example-b2b

B2C

Monthly skincare for sensitive skin. Example: Direct-to-consumer brand
clarity-suite-clarity-messaging-playbook-example-b2c

Creator

Newsletter on performance marketing. Example: Solo creator business
clarity-suite-clarity-messaging-playbook-example-creator

SaaS

Email marketing platform. Example: Early-stage startup product
clarity-suite-clarity-messaging-playbook-example-saas

Ready to create your messaging system?

 Get Instant Access – $29

Instant access

Lifetime updates

14-day guarantee

Is this framework right for you?

This is for you if:
  • You have a defined offer but struggle to articulate why it matters
  • You need messaging today, not after a 6-week course
  • You value structure and clarity over inspiration and motivation
  • You need clear messaging – whether you're a solo founder, freelance marketer, agency specialist, or in-house at a company of any size
  • You're tired of rewriting the same message and still feeling uncertain

This is NOT for you if:
  • You don't have a clear offer yet (define that first, then come back)
  • You want a tool that writes your copy automatically (this is a thinking framework)
  • You need full brand strategy or positioning work (this solves messaging only)
  • You're looking for a course with videos and community (this is a framework, not education)

Why trust this framework?
federico-marte

Created by Federico Marte

I've spent over 10 years building strategies for businesses of all sizes – from global companies like Enel, Lavazza, and Barilla to early-stage startups launching their first campaign.

I'm trained in Disruptive Strategy through Harvard Business School Online and Digital Marketing Management at IULM Milan. I've taught marketing strategy to professionals at Tod's and H-Farm College.

This playbook isn't theory. It's the same structured thinking I've applied across 10+ years of real client work.

The difference:

Most marketing frameworks are created by course creators.

This was created by someone who's had to deliver clarity under real pressure – for global brands and founders alike.

No hype. No shortcuts. Just the process that works – regardless of company size.

Consulting-grade frameworks, now available for any marketer.

One framework. One session. Complete clarity.

Clarity Messaging Playbook
$29.00

One-time payment – Use forever

What's included:

6-tab Framework (Google Sheet + Excel)

4 completed examples (both formats)

Channel Guide template (15+ channel applications) [Bonus]

4 completed Channel Guides (both formats) [Bonus]

Framework Implementation Guide (PDF)

Lifetime access + free updates

14-day money-back guarantee

Complete the framework. If it doesn't produce usable messaging, email me within 14 days for a full refund.
  • American Express
  • Apple Pay
  • Google Pay
  • Klarna
  • Mastercard
  • PayPal
  • Shop Pay
  • Visa

Secure checkout • Instant access • No subscription

Common questions
Do I need design or copywriting skills?

No. This framework helps you decide what to say, not how to write it. Strategic thinking, not copywriting.
How is this different from using ChatGPT?

This framework gives you strategic structure – AI gives you words.

Use this to decide WHAT you're saying and WHY. Then use AI to help articulate if needed. Without strategic structure, AI produces generic output. With this framework, AI becomes useful – but YOU own the strategy.
How long does it take to complete?

45-60 minutes in one focused session. The framework is designed to be completed, not studied.
What happens after I purchase?

You'll receive instant email access to the complete framework (Google Sheet + Excel), 4 real examples, and the Channel Guide. Everything downloads immediately – no waiting.
Can I use this for multiple projects?

Yes. Lifetime access means you can use it for every project, offer, or client you work on.
What if this doesn't work for my offer?

If you complete the framework and it doesn't produce usable messaging, email me within 14 days for a full refund.

Stop rewriting. Start deciding.

Clear messaging isn't about inspiration.

It's about structure.

Get the framework. Complete it in one session. Use it today.

 Get Instant Access – $29

Instant access

Lifetime updates

14-day guarantee