Clarity Performance Dashboard
You're running ads. You're checking Shopify. You still don't know if it's working.
Your numbers. One file. 15 minutes every Monday.
14-day guarantee
Built by a practitioner. Used every week.
Federico Marte
10+ years in marketing strategy. Today I run Clarity Suite – a digital products business with active Meta and Google campaigns.
I built this dashboard because I couldn't find a tool that gave me a clean weekly read of my own numbers. I use it every Monday. I'm not selling a template – I'm sharing the system I rely on.
Sounds familiar?
You have data. You don't have a system.
You're not missing information. You're missing a structured way to read it – every week, across every channel.
You log into Meta Ads when something feels off – not on a schedule
You've never calculated your MER or CAC. Or just occasionally.
You built a tracking spreadsheet. You abandoned it after three weeks.
You're scaling spend on a channel that stopped working months ago.
The problem isn't your business.
It's that you have no weekly system to read it.
There's a fix. It takes 15 minutes a week. That's it.
What it is
One file. Every metric. 15 minutes a week.
The Clarity Performance Dashboard is a Google Sheets system structured around 52 weeks. You fill in last week's numbers once. The formulas do the rest.
Manual input by design.
Most dashboards show you your data. This one makes you look at it. When you type last week's CPA, you compare it to the week before. When you enter refunds, you ask yourself why. That friction is the product.
Inside the dashboard
What you get when you open it.
This isn't a PDF with theory. It's a working system you fill in every week. Here's what it looks like:
Your data. Your decisions.
AI gives you answers.
This asks the right questions – with your real numbers.
ChatGPT / Claude / Gemini
- Gives you a blank structure with no real data
- Uses example numbers, not yours
- Cannot track week-over-week trends in your actual business
- Has no memory of last week's CPA or MER
- Generates synthetic outputs you have to verify
Clarity Performance Dashboard
- Pre-built around your real Shopify, Meta, and Google data
- Calculates your actual MER, CPA, CAC every single week
- Builds 52 weeks of your real business history
- Flags when your specific thresholds are crossed
- Your numbers. Your decisions. No AI can replicate this.
AI is useful for thinking about your data. This is where you put it.
Is this right for you?
This is for you if:
- You run an ecommerce or digital product business.
- You have active Meta or Google campaigns.
- You have no unified weekly view of your numbers.
- You've tried to build a tracking system and abandoned it.
- You want to feel in control every Monday morning, not just when something goes wrong.
This is NOT for you if:
- You manage multiple client accounts – this tool is not built for that.
- You already have Supermetrics, Looker, or a dedicated analyst.
- You have no paid ads running (half the dashboard tracks ad channels).
- You want data to sync automatically.
- You're still in product development with no campaigns planned.
How it works
Open it on Monday. Know everything by Monday afternoon.
No guesswork. No platform-hopping. One file. Every Monday.
Included with your purchase
The Metrics that tell you if your business is working.
A 14-page guide to the 7 metrics every ecommerce founder needs to understand – MER, Net Revenue, AOV, CPA, CAC, ROAS, and Conversion Rate. Plain-language explanations, real formulas, real examples, and a benchmark for each.
Read it once before you open the dashboard. You won't need to Google any of these metrics again.
It comes with the dashboard. All of this for less than a single underperforming ad.
Common questions
You've probably thought at least one of these.
Ready to start?
Stop running your business on gut feel.
One file. Every metric. 15 minutes a week.
14-day guarantee